After a very long wait, Australia was finally introduced to
Netflix this year. I haven’t gotten a subscription, but from what I hear there
are fewer shows and movies offered in the Australian catalogue than the
American one. I’m not exactly sure why, but I imagine it’s probably for the
same reason that digital downloads on iTunes cost more in Australia for no
apparent reason.
One alternative to Netflix that is available here now is Stan,
and to attract new customers they are making every episode of Friends – a show that has been off the
air for over a decade – available to new subscribers. Every day on my to work
this week, I walked past “Central Perk”, a re-creation of the coffee shop from the
show, where the friends would meet to discuss Ross and Rachel’s most recent
breakup, or Phoebe’s evil twin sister, or Joey’s acting career, etc.
They were giving out free coffee to market the service, but
the line was so long I didn’t bother. I probably won’t bother getting Netflix
until we’re back in America, either – but it’s not a bad idea as far as
marketing gimmicks go!
No comments:
Post a Comment